What do we mean by "Premium"?

The products that we've tagged as premium are generally the best or one of the highest quality options in their given category.

Premium sounds "expensive". Am I getting good value here?

Not all of the premium options we listed here are necessarily expensive. High quality fabric and premium apparel construction, when provided by an efficient and relatively unknown brand, can result in some well-priced items. This is especially true in t-shirts. Sometimes, just a few dollars difference yields a vastly different quality of item!

about the fabrics


Naturally sustainable bamboo is soft, light and translucent making it the next generation in textile fibres. Bamboo is naturally moisture wicking without the need for chemical treatments.

Furthermore, bamboo is hypo-allergenic and UV resistant.

Organic Cotton

Organic cotton is grown from non-genetically modified plants, and without the use of any synthetic agricultural chemicals such as fertilizers or pesticides, aside from the ones allowed by the certified organic labeling.

Recycled Polyester

Recycled polyester, also known as rPET, is obtained by melting down existing plastic and re-spinning it into new polyester fibers. Most commonly, rPET is created from recycled bottles and other plastic consumer packaging.

Just to give an example, five soda bottles yield enough fiber for one extra large T-shirt.

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