our story

branded clothing

We started in 2005 as college teammates selling our shirts from the back of a van - pulling up at schools, outdoor courts, and sports events. The brand strongly resonated with athletes of all ages and within no time, Passion Sports had established a cult following in our hometown of Victoria, BC. We began creating new styles and eventually opened our own store in downtown Victoria to satisfy the demand. Knowing that hard-working, ambitious athletes outside of our hometown could relate to our message, we also opened an online store that ships our clothing nation-wide!

Today, with over 8,000 PS branded clothing items being worn on the streets and in local gyms throughout Canada, we are as ambitious as ever with our clothing line, spending every minute of every day trying to help more athletes with our message. Our goal is to become one of Canada's most recognized clothing brands and, more importantly, create a lasting culture of ambitiousness - in the sports community and beyond.

After all, we couldn't ask others to set ambitious goals if we didn't have some of our own.

custom teamwear

After expanding our production capacity, we also began creating customized PS branded clothing for local teams and tournaments - providing a fresh take on a relatively stale industry. Our focus was on being as flexible as possible, offering teams the highest level of quality and personalization without the traditional set-up fees designed to keep team clothing painfully plain. As athletes, we sourced the exact clothing items that we would have wanted our own team to wear, and printed them with styles that we would be more than happy to wear ourselves.

Our custom teamwear department continues to grow, and to-date there are over 200 teams in 4 provinces wearing PS.

youth camps

Created in 2007, our camps are unique in the way that they are designed, coordinated, and coached exclusively by college and university players - adopting the most effective drills and training methods that we have directly experienced in our playing careers. The result is a program that kids could not only relate to and understand, but one that they also enjoy!

What began as a small summer basketball camp in Victoria has since grown to include 7 other locations throughout British Columbia and the addition of Volleyball camps as well.

The goal of our youth camps is to encourage and inspire young athletes and have them truly understand that anything is possible with an "I Work Harder" state of mind. In other words: if they are willing to dedicate themselves to something and focus all of their energy on that goal - success in sports, school, or life - then there is nothing that can stop them.